4.9
Rated 4.9 out of 5 stars
257 Reviews

Primal Ground Beef

1 lb / pkg

$16.99
Pack Size
  • 100% Grass-Fed & Finished: No Grain, Ever
  • Raised on Regenerative Pasture Year-Round
  • Clean Land: No Herbicides or Pesticides
  • Never Given Vaccines, Antibiotics, or Hormones
  • No Fillers, No Shortcuts, No Weird Stuff
  • Always Humanely Raised

Our Primal Ground Beef is a custom whole-animal blend that incorporates organ meat — including liver — alongside our 100% grass-fed ground beef, giving you the rich flavor of quality ground beef with the concentrated nutrition of organ meat seamlessly incorporated. This is whole-animal eating made approachable — the way our ancestors nourished themselves, updated for modern kitchens. It tastes like great ground beef and delivers nutrition far beyond what muscle meat alone can provide.

Our cattle are 100% grass-fed and finished on chemical-free native pastures with no antibiotics, no added hormones, and no vaccines. The nutritional quality of organ meat is directly tied to how the animal was raised, and ours are raised as cleanly as possible on native pasture — which means the liver and organ content in every package carries the full nutritional benefit of pasture-raised beef.

If you want to feed your family more nutrient-dense food without the battle of getting them to eat liver on its own, Primal Ground Beef is your solution. Real flavor, real nutrition, real grass-fed beef — and nobody at the dinner table will know the difference.

We ship your Primal Ground Beef frozen with dry ice in eco-friendly insulated packaging straight to your door, so you always have clean, deeply nourishing protein ready whenever you need it.

Our meats are delivered frozen to best preserve the quality. We pack our products into insulated boxes with dry ice so even if you're not home when they are delivered they will stay fresh until you unpack them the evening of delivery.

We deliver all across the USA, except for Hawaii and Alaska.

There is a $99, $125, or $175 order minimum, depending on your state, to ensure we have enough product in your box to maintain a safe shipping temperature.

We deliver orders on a weekly basis and you will be given an estimated delivery date prior to confirming your order. Orders can arrive in as early as 2 days depending upon your order date. Deliveries will occur during standard UPS delivery times.

If your meat arrives damaged, or you’re not satisfied with the quality, email us within 10 days and we’ll replace it or credit your account – your choice.

The Ayers Farm Difference

RAISED ON A FAMILY FARM

RAISED ON A FAMILY FARM

Our animals are raised on two small regenerative family farms

high quality, 
great taste

high quality, 
great taste

100% grass‑fed, grass‑finished beef and corn-free, soy‑free and flax-free chicken and pork

cleanest meat on the market

cleanest meat on the market

No antibiotics, added hormones, vaccines, herbicides, pesticides or chlorine washes

real transparency and testing

real transparency and testing

A level of transparency and third-party testing that doesn’t exist in the big system

How We Raise our Beef

We raise a combination of South Poll and Angus cattle here on our Ohio pastures, and we partner with the Aesoph family in South Dakota, where their primarily Angus herd grazes on untouched native prairie. These genetics are known for their docile temperament, adaptability to forage-based diets, and exceptional ability to finish beautifully on grass alone - resulting in tender, flavorful beef without the need for grain.

Across both farms, the same standards guide everything we do.

We use management-intensive (mob) grazing to move the herd frequently, mimicking nature and allowing the land to rest, recover, and regrow. This approach keeps animals on fresh forage, builds soil carbon, increases plant diversity and density, and ultimately enhances the nutritional quality of the meat that reaches your family’s table.

HEALTHY MEAT FOR A HEALTHIER FAMILY

Trusted by over 12,000 families across 48 states

4.9
Rated 4.9 out of 5 stars
Based on 257 reviews
Total 5 star reviews: 248 Total 4 star reviews: 6 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 1
99%would recommend these products
Reviews Summary
Customers say this meat is juicy, tender, and flavorful—noticeably different from grocery store options. The chicken, beef, and pork cuts arrive frozen and well-packaged, with customers praising the quality and taste across wings, steaks, ground beef, and sausages. Many reviews mention the meat cooks cleanly without excess grease. Customers appreciate the fast shipping and personal follow-up communication. Some note the portions are smaller than store brands and a few found certain items too salty or tough, but most describe this as the best meat they've tasted and become repeat buyers.
Customers Talked About
257 reviews
  • Ellen B.
    Verified Buyer
    Reviewing
    Beef Boneless Ribeye - 12 oz / pkg
    I recommend this product
    Rated 5 out of 5 stars
    11 hours ago
    Excellent!

    So fresh and you you can taste the quality! Always arrives in great condition too!

  • Ludmila N.
    Verified Buyer
    Reviewing
    Chicken Staples Box - 18 lbs
    I recommend this product
    Rated 5 out of 5 stars
    13 hours ago
    Chicken box

    The chicken arrived fully frozen.

    Clean packaging, no unpleasant smell.

    The chicken is very clean , fresh light pink color 👌. Great quality meat !!!

    Tnk you Ayers family.👍

  • Ludmila N.
    Verified Buyer
    Reviewing
    Two Free Chicken Wings - 2 x 1 lb packs (included in every order)
    I recommend this product
    Rated 5 out of 5 stars
    13 hours ago
    Excellent quality!

    Fresh , clean and delicious!

    The taste is different than the store chicken. Highly recommend 👌

  • Debra H.
    Verified Buyer
    Reviewing
    Boneless Skinless Chicken Breast - 1 lb / pkg
    I recommend this product
    Rated 5 out of 5 stars
    15 hours ago
    Chicken

    We really liked the chicken

  • Debra H.
    Verified Buyer
    Reviewing
    Two Free Ground Beef - 2 x 1 lb packs (included in every order)
    I recommend this product
    Rated 5 out of 5 stars
    15 hours ago
    Hamburger

    We really liked the hamburger meat