ORGANIC & PAID MEDIA CREATOR

Own the creative system that keeps our ads profitable as we grow. Turn customer stories into profitable content and ad creative every week — not random posts.

Work directly with Josh and Taylor to scale creative volume alongside spend.

Location: Remote (US-based), monthly travel to our Ohio farm
Compensation: $55,000–$75,000, with upside as spend and performance scale

We're a regenerative family farm and e-commerce meat subscription brand, helping families get transparently raised meat delivered to their door.

Responsibilities

  • Audit our content/ad workflow and propose a better system
  • Scale creative testing with spend — starting at 14+ tests/week, growing toward 50–60+
  • Turn customer stories and farm proof into hooks, scripts, and series that lower CAC
  • Direct monthly on-farm shoots plus remote UGC; own editing/quality review
  • Schedule/publish across Instagram, Facebook, TikTok, YouTube Shorts
  • Build ready-to-launch ad drafts in Meta Ads Manager; deliver weekly results recap

Results

14+ tests/week scaling toward 50–60+; CAC at or below target as spend grows; CTR, thumb-stop, and MER improve; Josh and Taylor's time is reclaimed.

Requirements

  • 3+ years direct-response short-form/paid social for DTC brands
  • Systems thinker who leads AI tools/editors, not doing every edit yourself
  • Confident building structured drafts in Meta Ads Manager
  • Values-aligned with a regenerative, openly Christian, family-farm brand

Reports to Josh Ayers, Owner-Operator.

Culture

  • High Ownership — fixes problems unasked
  • Intrapreneurial Spirit — loves the work, acts like an owner
  • Radical Transparency — tells the truth in the work
  • Speed Over Perfection — ships, learns, iterates
  • Family First, Farm Forward — real outcomes for real families
  • Direct Communication — direct, respectful, iterates until it works

Growth Path

Scope and pay grow with our system and spend, with a path to Creative Lead tied to CAC/revenue.

How to Apply

Email the following to josh@ayersvalleyfarm.com:

  1. Your resume
  2. A 2-minute video covering:
    • Why this role resonates with you
    • 3–5 examples of content/ads you've led (links)
    • A content/ad system you've built or improved before